CPG Data Analytics

CPG Sales Requires Data-Driven Pitches

Third Rail turns your syndicated and internal data into clean, visual stories — so your team wins more accounts without drowning in spreadsheets.

THIRD RAIL
ANALYTICS
Executive Summary
Brand ▾
Retailer ▾
Dollar Sales
ARP
TDP
Units / TDP
Sales by Week
● Dollars○ YA
JulSepNovJanMarMay
By Period
Performance Metrics by UPC
Product
$
Units
TDP
Chg
Sales by UPC
Category Leaders
Top 10 Markets

Trusted by brands in natural, specialty, and conventional retail

Brand A
Brand B
Brand C
Brand D
Brand E

"Third Rail's data analyses give us a crystal-clear view of our brand's momentum and category strength."

— Angela Liu, Founder & CEO, Crispy Green

Prove what works. Ditch what doesn't.

Showcase sales lifts, category trends, and promo results with clean visuals built for buyers — no analyst required.

Promotion Effectiveness
Brand
Retailer
Promotional Pricing Impact on Sales Velocity
Week
Units
Promo $
ARP

Benchmark smarter. Compete deliberately.

Understand how competitors price, promote, and expand distribution — so you can set your own strategy with clarity and confidence.

Competitor Benchmarking
Competitor Brands ▾
Retailer ▾
Pack ▾
ARP
Base ARP
Promo ARP
Field Bites
Grovemore Provisions
Peel & Preserve
Pure Goodness Foods
ARP
$9$8$7$6$5
Jul '24Sep '24Nov '24Jan '25Mar '25May '25
Total Dollar Sales
$300k$150k$50k$0
Jul '24Sep '24Nov '24Jan '25Mar '25May '25
What You Get

Everything your team needs to sell with data

Before Third Rail
  • Hours building one-off spreadsheets
  • Stale data from last month's export
  • No benchmark against competitors
  • Pitches built on gut feeling
  • Finance flying blind on inventory
  • Every rep using different numbers
With Third Rail
  • Pitch-ready dashboards, always current
  • Monthly data refreshes, automatically
  • Competitor benchmarking built in
  • Data-backed buyer presentations
  • Forecasting tools for ops and finance
  • One source of truth across the team
The Process

Up and running in under two weeks

STEP01

Get a Demo + Data Guidance

We'll walk you through the dashboards and discuss any customizations you might need. New to syndicated data? We'll help you navigate vendors, pricing, and licensing.

STEP02

Kickoff + Setup

We map your account structure: sales reps, key accounts, competitors, QuickBooks naming conventions — all aligned to syndicated data so you get the views your business needs.

STEP03

Go Live + Support

You’ll be up and running in under 2 weeks. From there, we refresh your dashboards monthly with syndicated and internal data. We provide dedicated support to every account to keep everything clean and current.

What Clients Say

Built for operators who run on data

Third Rail's data analyses give us a crystal-clear view of our brand's momentum and category strength. Their insights and visualizations enable us to identify trends early and make confident, data-driven decisions. With their support, we've crafted compelling narratives about our brand — grounded in real performance data — that resonate with buyers and investors alike.

A
Angela Liu
Founder & CEO, Crispy Green

I manage a CFO/COO advisory group. The first bit of advice I give to my CPG clients is 'engage Third Rail'. Their clean, concise and customizable dashboards provide business leaders with the insights to their business they either don't currently have or spend days manipulating spreadsheets. Your sales team can't thrive without it, your supply chain will improve dramatically and your business will increase profitability and cash flow. The ROI is immediate!

R
Richard O'Donnell
Consulting CFO, Fractional Finance LLC
Pricing

Simple, predictable pricing

Most brands land on our Standard Plan - built to turn your syndicated and internal data into clean, pitch ready dashboards. Early-stage or enterprise? We've got flexible options for both.

Emerging Brands

Get a Quote

Just getting started? We'll design a lean plan that makes sense for your stage.

  • Core syndicated data integration
  • Essential sales dashboards
  • Monthly data refreshes
  • Email support
Get a Quote
Most Popular

Standard

$2,000/month

The full Third Rail platform for growing CPG brands.

  • Syndicated + internal data integration
  • Pitch-ready dashboards for sales teams
  • Forecasting tools for ops and finance
  • Competitor benchmarking
  • Monthly data refreshes
  • Setup + ongoing support
Book a Demo

Enterprise

Get a Quote

Managing multiple brands or data streams? We'll tailor a package to your scale.

  • Multi-brand support
  • Custom data integrations
  • Advanced forecasting models
  • Dedicated analyst support
  • Custom reporting cadence
  • Priority onboarding
Get a Quote

Let's make your data work harder

Whether you're a syndicated data power user or just getting started, we're here to help.

Fill out the form to schedule a 30-minute demo. We'll show you how Third Rail helps you keep tabs on competitors, accelerate velocity, and win new doors — without drowning in spreadsheets.

Prefer to email? contact@thirdrailanalytics.com

Are you currently using syndicated data?